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MasterCard Worldwide is a leading American financial service provider. Headquartered in New York, it employs more than 5,600 people around the world. MasterCard is one of the most famous and widely recognized credit and debit card brand in the world.
The MasterCard logo is undoubtedly one of the most famous finance logos ever created.
Canon Inc. is a world-renowned Japanese company that manufactures cameras, printers, camcorders and photocopiers. Headquartered in Ota, Tokyo, the company was established in 1937 by Goro Yoshida, Takeshi Mitarai, Takeo Maeda and Saburo Uchida.
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Heineken Brewery (Heineken Brouwerijen) is a Dutch brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. Heineken owns and manages one of the world’s leading portfolios of beer brands. The principal international brands are Heineken and Amstel. Heineken is positioned as a premium brand, except for their home market in the Netherlands. Heineken is the leading beer brand in Europe and Amstel is the third largest. In Europe, Amstel is positioned in the mid-priced mainstream segment, the largest segment of the market, and is available in more than 90 countries around the world.
Heineken claims that it really has two brand logos – the Authenticity logo and the Star-Heineken logo.
Authenticity logo has been specially developed to communicate and reinforce the brand’s brewing quality, heritage and authenticity. Its primary application area is direct beer related items.
Star-Heineken logo has been specially developed to communicate and reinforce the modernity and vitality of the brand. It may be applied in communication, sponsorships, merchandise and packaging. Star-Heineken on a Heineken green background is preferred above on a white background, it reflects the character of the brand better.
The green bottle with racetrack label is the origin of the brand’s visual identity.
According to Wikipedia, the three ‘e’s on the Heineken logo are tilted backwards slightly, making them look like they are smiling. The smiling Es were brought in as the original label was thought too formal for the beer.
As of 2006, Heineken owns over 130 breweries in more than 65 countries and employs approximately 64,000 people. It brews and sells more than 170 international premium, regional, local and specialty beers, including Cruzcampo, Tiger, Zywiec, Starobrno, Zagorka, Birra Moretti, Ochota, Murphy’s, Star and of course Heineken.
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Since 1968, Intel Corporation has been recognized all over the world because of its new integrated electronics. Based in Santa Clara, California, USA, Intel Electronics corporations has excelled in producing personal computers, motherboard chipsets, network cards and ICs, flash memory, graphic chips, embedded processors and many other devices related to communications and computing.
Intel Corp. has worked very intelligently on its marketing strategies. It has become one of the major established computer brands because of its once prolonged “Intel Inside” campaign. Around 39 years ago, the Intel logo which featured a ‘dropped e’ was designed by Silicon Valley pioneers Robert Noyce and Gordon Moore. In 1991, the company signified the Intel logo with the ‘Intel Inside’ slogan in order to promote the new redesigned insignia.
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Founded in 1980 by Ted Turner, Cable News Network, generally referred as CNN, is now one of the major English Language Television Network. However, the leading network is now owned by Time Warner and the broadcasting unit is a branch of Turner Broadcasting System. It was undoubtedly the first broadcasting station to present 24-hour television news coverage. Nevertheless, the CNN logo has acquired a prominent position in the corporate world due to its significant features.
CNN logo has remained unaltered and the emblem has maintained its consistent look through years. CNN logo immediately projects a notion of world’s leader with immense supremacy attitude. In 1999, CCN launched a set of new timelapse emblems for its international networks. The new series of CCN logos clearly conveys power, innovation and technology of the network. CCN logos prove that the CNN Corporation is justly global, establishing regional identities.
Cisco Systems, Inc ranks as one of the top manufacturers of Network-related equipment. “Cisco” is not an acronym, but it is an abbreviation of San Francisco. It is said by John Morgridge, the 34th employee and the company’s first president that the creators of the company thought of this name while making their way to Sacramento for registration of the company. As they laid their eyes upon the Golden Gate Bridge structured in the sunlight, they decided the name of the company there and then.
The name cisco Systems (with a small “c”) was used for a long period of time, in the engineering department of the company, even after the name was altered to Cisco Systems, Inc. People using Cisco manufactured products can sometimes observe the name cisco Systems in bug reports and IOS messages.
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American Express Company or known as AmEx or Amex, is a diversified global financial services company that is headquartered in New York City. American Express was started as an express mail business in Albany, New York, in 1850. It was founded as a joint stock corporation by the merger of the express companies owned by Henry Wells, William Fargo, and John Warren Butterfield.
American Express first established its headquarters in a building at the intersection of Jay Street and Hudson Street in what was later called the TriBeCa section of Manhattan. For years it enjoyed a virtual monopoly on the movement of express shipments throughout New York State
Ellison took inspiration from the 1970 paper written by Edgar F. Codd on relational database management systems named “A Relational Model of Data for Large Shared Data Banks”. He had heard about the IBM System R database from an article in the IBM Research Journal provided by Ed Oates. System R also derived from Codd’s theories, and Ellison wanted to make Oracle’s product compatible with System R, but IBM stopped this by keeping the error codes for their DBMS secret.
Ellison co-founded Oracle Corporation in 1977 with Bob Miner and Ed Oates under the name Software Development Laboratories. In 1979 SDL changed its name to Relational Software. In 1982, RSI renamed itself Oracle Systems to align itself more closely with its flagship product Oracle Database. At this stage Bob Miner served as the company’s senior programmer. In 1995, Oracle Systems Corporation changed its name to Oracle Corporation.
Part of Oracle Corporation’s early success arose from using the C programming language to implement its products. This eased porting to different operating systems (most of which support C). This gave Oracle Corporation an advantage over companies using operating-system-specific languages. Oracle Corporation programmers wrote the first C compiler for the IBM mainframe platform in order to port to that platform
The need for establishing an appropriate and prominent trademark has always been a prime requirement for every company. Global expansion has caused the firms to launch an identity design for branding and management of their product. The logo confirms the quality and authenticity of the product throughout the world. Consequently, when McDonald’s extended its business worldwide, it required and utilized a logo design that guarantees the products’ value globally.
Created by Jim Schindler in 1962, McDonald’s logo has proven itself to be an insignia of multinational business expansion. Recognized directly with the US, McDonald’s logo is also labeled as “part of Americanization and American cultural imperialism”. Elegance, significance and solid corporate character are clearly depicted by the golden arches of the McDonald’s logo. Later in 1968, the name “McDonald’s” was adjoined with the McDonald’s logo.
Design Elements of McDonald’s Logo:
The McDonald’s logo is used worldwide to project the meaning intended by the company and also to avoid tarnishing of the company’s proposed picture. McDonald’s logo encompasses the durable characteristics of the food chain.
Shape of McDonald’s Logo:
The two golden arches were initially designed to resemble the new arched shaped symbols on the side of the newborn restaurant. Later, the designer of the McDonald’s logo merged the two arches to outline the famed “M” now identified globally. Hence, the McDonald’s logo possesses a simple golden colored “M” which reflects the name of the food chain.
Color of McDonald’s Logo:
Two prominent shades, golden and red, are used in the McDonald’s logo to represent its bold nature. Golden hue is employed to color the two arches, now merged to form “M” in the McDonald’s logo. Nonetheless, the red color is utilized to fill the background of the distinguished McDonald’s logo. Boldness, power and strong corporate image are truly reflected by the use of these two confident colors.
Font of McDonald’s Logo:
In spite if the “M” on McDonald’s logo, the insignia also grips the name of the food chain. “McDonald’s” has been imprinted in a thoroughly simple font which defines the bold picture of the firm. The simpler the font of the logo, the more radiant it becomes for the spectator.
pepsi was lanched as pepsi cola in 1898.
then pepsi cola was there in 1905.
the logo was bigger.
one line was removed and the logo was a bit smaller
a bottlecap was added to the logo
In 1962 the word Cola was removed and renamed as pepsi and the text zooms in
A New Corporate Logo was Introduced in 1977 and pepsi was blue
In 1987 the typography was changed for a more different similar at the 1998 Logo.
A redesigned and streamlined logo was revealed in September 1991.
New York Times
In June 1997, Pepsi launched “Project Blue” where the background colour on the label was changed to blue in several International markets outside the United States. The new look was developed with Landor Associates in San Francisco. The launch includes extravagant publicity stunts, such as a Concorde airplane painted in the new blue colours (which was owned by Air France), and a banner on the Mir space station.
New York Times: Pepsi Introduces a New Look For Its International Markets
The blue design arrived to the United States in late 1997 and 1998. The Pepsi symbol was given dept thorugh the addition of shades, and lettering got white color and the background became blue.
New York Times
Pepsi was adopted a new and refreshed logo in 2008.
This logo was never/yet to be used
This was rarely or never used
Established in 1913, the BMW Company has touched the height of success with immense accomplishment. BMW, which stands for Bayerische Motoren Werke or Bavarian Motor Company, was based in Munich, Germany. BMW is also the parent firm of MINI and Rolls-Royce car brands. Undoubtedly, the blue and white BMW logo is a fundamental ingredient for the company’s prosperous attitude. The BMW logo has been minutely altered through the years but still continues to compel a strong corporate image.
As the company started as an aero engine manufacturer, it adopted the stylized demonstration of airplane propeller whirling by the plain blue sky. The BMW logo encompasses the four quadrants of blue and white shade. The logo design represents the white propeller blade against the blue sky, which depicts the company as the manufacturer of military aircraft engines during World War I.
Design Elements of the BMW Logo:
BMW logo portrays a solid corporate picture of the company. The BMW logo is said to be designed to signify Bavaria- as the company’s manufacturing site. It has proved to be one of the most distinguished corporate designs that epitomize its eminent panache.
Shape of BMW Logo:
A thick black ring, bordered by the sleek silver lining, showcases the BMW logo in an elegant fashion. The gap in the ring of BMW logo is further divided into four quadrants with alternating shades of blue and white. The quarters of the BMW logo also reflect the spinning propeller of the aircraft, designed with a stylish conduct.
Color of BMW Logo:
BMW logo comprises of strong colors, casting a great impression on the spectator about the firm. Blue, black and white hues compliment to form such a logo that defines the chic character of the firm which cannot be described in words. The quarters of the BMW logo are shaded as white and blue whereas the thick ring is colored in the black shade projecting powerful nature of the firm.
Font of BMW Logo:
The letters “BMW”, arranged at the top half of the black ring in the BMW logo, are inscribed in a non-serif font. This font totally represents the simplicity of the BMW logo, holding a solid corporate picture. The easy font of the BMW logo informs the spectator that the company has certainly touched the height of achievement and continues to pursue it.
BMW logo is a pleasant portrait that impels smartness, clarity and image consciousness. It is certainly known to be one of the most distinctive corporate insignias in the world. In 1929, Dixi was the first automobile to hold the reputed BMW logo. Although, the BMW logo has been altered quite infrequently but it still grips the elegance and eloquent attributes of the original identity.
Apple Computer, Inc. holds a significant position in the corporate world due to its paramount products ranging from computers to latest gadgets like iPods, QuickTime, Macintosh etc.
The Apple logo is recognized as one of the most famous logos across the IT world, prominently because it forms the largest and most successful brand. It has been presented as a landmark company for more than 30 years from now, paving its way to further success.
Besides the uniqueness of the Apple logo, it has an even more interesting history. The earliest Apple logo features Sir Isaac Newton sitting under the tree from where he derived his theorems of gravity. The apple itself in the Apple logo today symbolizes the identity of the Apple brand. Moreover, the Apple logo just before what we look at today, consisted of 7 colors of the rainbow, speaking of the separation of white light and the introduction of colors to the IT products. Another story that evolute behind the Apple logo is concerning the father of computing, Alan Turing who had committed suicide after eating a cyanide-laced apple. The Apple logo pays a tribute to the legend.
Design Elements of Apple logo:
The modern and unique design enables the Apple logo to standout the rest of the motifs to signify the quality standards it produces. The simple features of Apple logo appear clear in its design and depiction.
Shape of Apple logo:
The Apple logo characterizes an apple, with a bite taken from its right side. It also features a leaf tilted toward the right hand side. An apple is what the entire Apple logo consists of, speaking for its identity on its own.
Color of Apple logo:
The rainbow colors are now omitted from the Apple logo, instead it comprises of a silvery chrome polished apple. It appears as shiny and elegant in its layout, looking both stylish and modern.
Fonts of Apple logo:
There are hardly any fonts present in the Apple logo. If there are at times, they appear in a very simple manner, with clear and bold style saying ‘Apple’. Besides, the logo is so well-recognized and self-oriented that most of the times there seem no specific need for proper fonts describing the brand as diverse as Apple.
Sony Ericsson is a mobile telephone company that was formed in October 2001. It is basically a joint venture between Sony Corporation, the Japanese consumer electronics company and Ericsson, the Swedish telecommunications company. Rather than independently producing their own lines of mobile phones, these two companies decided to join forces. In 2009, this mobile company was ranked as the fourth-largest mobile phone manufacturer after Nokia, Samsung and LG.
Today the mobile phone industry is very competitive but Sony Ericsson (despite the fact that they are a relatively young company as compared to the mobile phone manufacturer giants) enjoys a steady stream of customers. These loyal customers eagerly subscribe to the Sony Ericsson brand of mobile phones whenever a new one comes out in the market.
It has been reported that Sony Ericsson is coming up with new colors for its logo, at least when it comes to the marketing area. It seems as the advertising campaign of the company is preparing for its few devices that are yet to come to the market. This will also help to bring light to the new color scheme of the Sony Ericsson logo.
DESIGN ELEMENTS OF SONY ERICSSON LOGO:
The Sony Ericsson logo is categorized as one of the highly recognized logos in the world because it truly depicts the nature of the company’s business and identity. It serves as an archetype and is one of the first ‘Web 2.0′ logos (which refer to new internet technologies).
Shape of the Sony Ericsson Logo:
The Sony Ericsson logo shows an image of a shiny 3D sphere. If one looks closely, one will also notice the combination of two letters “S” for Sony and “E” for Ericsson inside the sphere. These two letters are aimed to symbolize the joint venture between two great companies.
Color of the Sony Ericsson Logo:
The Sony Ericsson logo comprises of two colors-green and silver. Both the colors give the logo a very contemporary look and also show the company’s desire to grow rapidly.
Font of the Sony Ericsson Logo:
Just as the shape and color of the Sony Ericsson logo, its font style is also modern.
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Google began in 1996 as a research project by Stanford University students Sergey Brin and Larry Page. The current logo is based on the Catull typeface by Gustav Jaeger and was designed by fellow Stanford University alum Ruth Kedar.
Google Logo Evolution
Google’s original name was BackRub.
There were 3 different logos before the current one.
Google is a play on the word googol, a mathematical term for the number represented by the numeral 1 followed by 100 zeros. The use of the term reflects Google’s mission to organize a seemingly infinite amount of information on the web.
Google often makes special modifications, known as Google Doodles, to its logo, commemorating birthdays of well-known persons such as Leonardo Di Vinci, Albert Einstein, and Edward Munch; holidays such as Christmas, the 4th of July, and Mother’s Day; and specific events such as The Olympics, World Cup etc. Google Doodles were first created by the founders of the company in 1999. The doodles are currently designed by Dennis Hwang who has created over 150 doodles since the year 2000.
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The logo and slogan of next European football championships, EURO 2012, were unveiled yesterday at a ceremony in Ukraine’s capital.
UEFA President Michel Platini (centre), Poland Soccer Federation President Grzegorz Lato (left) and Ukrainian FA president Grigoriy Surkis (right) took part in the official presentation in downtown Kiev.
The logo is shows the stalk of a flower with three branches. A ball is depicted around the central flower, with the left flower being red and white (the colors of Poland’s flag) and the right flower being yellow and blue (the colors of Ukraine’s flag).
“The vivid colors of the logo are a perfect fit with the image that Poland and Ukraine want to give to the world,” said Platini at the ceremony.
“The symbolism of a plant that grows is fully in line with the aspirations of the two host countries, and I am sure that we will be creating history together, with the staging of the UEFA European Football Championship in central and eastern Europe for the first time,” he said.
Quoted from People’s Daily Online.
The following is excerpted from the UEFA website.
The purpose of the logo is to give UEFA EURO 2012™ a personality of its own, with the visual identity to be applied across a range of promotional applications from tickets to web banners. The objective is to help promote the tournament – one of the world’s biggest sporting events – by providing an easily recognisable identity with a flavour of the host nations. The logo takes its visual lead from ‘wycinanka’, the traditional art of paper cutting practised in rural areas of Poland and Ukraine, as a tribute to the fauna and flora of the region.
The ‘bloom’ logo has a flower representing each of the co-host nations and a central ball symbolising the emotion and passion of the competition, while the stem denotes the structural aspect of the competition, UEFA and European football. Nature has inspired other features of the visual identity, with woodland green, sun yellow, aqua blue, sky blue and blackberry purple being the crucial tones of the palette of colours to figure in official tournament branding.
The event slogan, meanwhile, is ‘Creating History Together’. The staging of the UEFA European Championship finals in Poland and Ukraine, a first for Central and Eastern Europe, will have a place in the history books, with everyone involved in UEFA EURO 2012™ – organisers, host countries, host cities, players and fans – contributing to another exciting chapter of European football.
I’d love it if the organisers moved back to a style of design similar to the ’84, ’88, and ’92 championships.
They weren’t perfect, but I reckon they’re stronger than the cartoon designs that have followed since.
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